Will We Survive Changes in Facebook?

If you follow social media news you may have heard that things are changing at Facebook, specifically with the algorithm that manages what users see on their newsfeed. The short story is that Pages (businesses, organizations, etc.) will see a dramatic drop in their “reach” in the very near future. Facebook will prioritize personal pages and posts that have engagement on posts. Meaning that if people are talking to each other on a post, it will have more organic reach. What that means for social media managers and Facebook advertisers remains to be seen. The experts say that the following tips will help:

  • Reduce the number of posts
  • Increase the quality of posts
  • Encourage followers to engage with each other in content
  • Use Facebook Live video

Read the full post from Mark Zuckerberg

Screenshot 2018-01-25 11.47.09

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