One of the best ways for a small business to dip your toes into social media is by creating a Facebook page for your business. In this article, I’ll show you some of the best tips for creating a Facebook page that will get you noticed.
First, you’ll need a personal Facebook page. (You cannot have a business page without a personal page.) To create your business page, go to www.facebook.com/pages/create.php.
Tip #1 Choose a Category
Facebook categorizes businesses into general groupings. There are currently 6 categories to choose from:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure,
- Cause or Community
You’ll likely fall into one of these categories, and you can change the category if you change your mind later. From there, a subcategory option will allow you to further detail your business.
Tip #2 choose a page name
Creating your page name is super important. For some, it’s straightforward but if you’re in doubt, here are some tips to remember:
- Keep it short and use common sense
- Use spaces between words (It’s not like Instagram where you may smush the words together.)
- You can change your page name down the road, but sometimes there’s a waiting period if you’ve just changed it.
- Editing your page name is done in the About section of your page.
#3 create a Profile Image
Using your logo or an easily identifiable image for your profile image is standard practice. Use a high quality image and size it to 180 x 180 pixels using an online tool like Canva.com. Mouse over the profile picture to update the image or add a new one.
#4 create a cover photo
Your cover photo takes up a lot of real estate on your page. It should tell a story without having to think too much about what your business provides. Is it food? Is it drink? Is it a brick and mortar? You get the idea. Creating a really quality on-brand cover image is important. It can also be done in Canva and downloaded then added to your Facebook business page with the Change Cover button. Then Upload Photo (you can also produce a short video if that’s something you are up to!). The image size is 851 x 315 pixels. Just make sure you don’t put any important text where it might not look right on mobile vs. desktop. Test, test, test! (Bonus tip: Add a description to these images that links to your website! Click the photo after you’ve uploaded and insert a blurb about your business, details about how to reach you, and a link to purchase or your website.)
#5 Set Up the About section
The About Section is important to your profile because it is indexed by Google. When you set up a page for the first time you are asked to create a short description of your Page and a website address. The website address is important because it can be used to easily find your page without searching, in essence like an Instagram handle. Things to watch for:
- You can use capital letters to make it more readable. (e.g., BaumgardnerSocialMedia)
- Sometimes your preferred web address is already taken
- Changing it later can be a challenge
Some great examples of About Pages from my colleague Andrea Vahl here.
You’ll be a Facebook pro in time! If you get stuck and need help, contact me for a free 15 minute consultation.
Here’s to your continued success!