What Does a Good Social Media Manager Do?

Lately, I’ve seen some ads for $49 dollar a month social media managers and I can’t help but think that there are business owners out there who might think that’s a good deal. I’m going to detail here what a good social media manager does and why it pays to go with a professional.

Your social media manager is not only working on social media, but they are also doing a lot more:

Brand Evangelist
A good social manager is passionate for your brand and is a role model (in the voice and tone of your brand in both posts and comments) for the type of people that you to attract to your business. A good social manager is able to adapt to a clients voice, having true empathy and understand of the language of the company.

Communication Liaison
A good social manager is always listening and monitoring what’s said in the community, allowing you to focus on the business of running the daily tasks of your business. As a passionate advocate, but also a neutral party, a good social media manager can play the intermediary role between company and community.

Social Content Developer
A good social manager creates content based on what the company provides; whether it be video, pictures, updates or blogging – creating a fresh supply of interesting posts from the company and about the community.

Event Promotion
A good social manager creates and promotes any online events and promotes any offline events through social.

Feedback & Analytics
A good social manager is able to use immediate feedback and social analytics and make actionable recommendations that the company can consider.

A good social manager has set hours of operation and means to be contacted during those hours. A good manager is not on call 24 hours a day, nor is the company. Communication means are set (email or text or phone) and both parties will remain true to those boundaries.

Clear Expectations
A good social manager will develop set clear expectations in writing; which includes all the tasks that they will provide. It is a detailed list of the number of posts, when they are posting and where. This document will help the social manager design a monthly retainer fee for the work, ensuring transparency on both sides of the table.

If you’re thinking of using a social media management company, think first about the cost vs. value you’ll receive from a faceless internet company who wants your $49 a month, with little to no return on your investment.

To get real results, hire a certified professional. If not me, then look around and find someone in your local area. There are many to choose from and you won’t be sorry you chose them.

If you are interested in learning more about the do’s and don’ts of hiring a social media manager, contact me about giving a presentation to your group.


This blog’s content was adapted from resources from the Social Media Manager School.

How to Find Your Facebook Fans

How to Find Your Facebook Fans

You have a Facebook business page and you’ve developed a nice following of fans and now you want to see a listing of these fans. You can see a listing of these fans by following these easy steps below:

  1. Go to your Facebook business page.

2. Click Settings at the top right on the page.

3. Click People and Other Pages.

4. Select from the drop down list, People Who Like This Page or People Who Follow This Page. People who have liked the page are automatically followers, but people who follow the page have not automatically liked the page.

And, there you have it! If you have any questions, email me at or follow me on Facebook @baumgardnermedia for more social media tips.

5 Genius Social Media Tips

You run your own business and you want it to flourish, naturally. Social media is a powerful tool to use in your marketing plan. Although it’s popular personal use gives the notion that it’s easy to use as a business tool, it’s actually important that your business is always presented professionally, on-brand, and with marketing best practices in mind. These 5 social media tips will help any business owner or social media manager present engaging, creative, on-brand content:

  • Know your audience: This tip may seem basic but it’s one of the most crucial tips to keep in mind when writing content or sharing content for your business. Going too far from the voice your brand has worked hard to develop, can alienate your audience. Consistency is key!

  • Be authentic: It’s a crowded market. Yes, your business is unique — show people who you are and what you do that is special. And, don’t just say it once, people don’t always see your post so posting on social media more than once with the same messaging is expected. Repetition is necessary!

  • Don’t get caught up in being perfect: While it’s true that professionalism goes a long way in business, in social media people want to know that there’s an actual human behind the business. Humans aren’t robots, so don’t get caught up in being perfect before getting into social media. You don’t have to be perfect to engage with your audience. If they love your product, they will love you online.

  • Tag your suppliers, retailers, friends, neighbors, local businesses in your posts: Writing a great post will get you far, but it will get you further if you tag people who may also be related to or interested in your content.

  • Don’t ignore the need for quality photography and/or imagery: You will need more than stock photography to run effective social media for most businesses. Simple photography hacks work well for products, food, restaurants, hotels on a newer iPhone. Using Portrait mode while photographing food, editing photos with the use of filters, cropping, and light adjustments will take you far. Additional editing and graphics can be done with a free service like Canva, adding text to an image, or even putting more than one image into a grid.
Tagging in Facebook

Using these social media tips you’ll be well on your way to social media success. If you need help in avoiding the pitfalls of starting up your accounts, creating graphics, auditing your presence, or just managing your content, I’d be happy to help.

Social Media Graphics Services for Small Businesses & Entrepreneurs

  • Step 1 – You’ve decided that social media is a part of your marketing plan.
  • Step 2 – Your social media channels are selected and set up.
  • Step 3 – You need professional looking on-brand graphics to post on your channels.

Our done-for-you graphics services offer branded social media images to increase visibility and engagement for your brand. This is the most efficient and budget friendly way to use our social media services without the cost of full social media management.


  • Facebook post images
  • Facebook ads images
  • Facebook stories images
  • Instagram images
  • Instagram images for stories
  • Twitter images

Images are customized to your desired post topic, with branding, including your fonts, colors, logos, as provided. Get as many or as few as you need! Rates determined with consultation.

I look forward to helping your small business social media channels shine!

Contact me for more information at teresa at baumgardnersocialmedia dot com or call 415-298-8813.

Social Media Profile Setup Services

Your social media profile is your customer’s first impression of your brand, so it makes sense that it’s  important to have a polished profile for each of your social media channels.

In the first quarter of 2019 Facebook reported over 2 billion daily active users on the social media platform

~ Statista


  • You make the decision that you’re going to include social media in your marketing plan.
  • We determine which social media channels are a good fit for your small business.
  • We set up social media profiles that are optimized with branded images and complete bios and about sections.

As a business owner or entrepreneur, you may not have time, interest, or knowledge in setting up your social media profiles, that’s where we come in.

Social Media Profiles creation services include these channels for a one-time fee:

  • Facebook Business Page
  • Instagram Business Account
  • Youtube Channel
  • Twitter Account
  • LinkedIn Company Page
  • Google My Business


  • Cover image
  • Profile image
  • Username and/or URL selections
  • Bios, descriptions, and information fields
  • Hashtags listing to use on relevant channels
  • Facebook Our Story

I’m excited to start this journey with you, if you have any questions, please send an email to teresa at baumgardnersocialmedia dot com or call 415-298-8813 to get more information.

Tips for Setting Up a Facebook Page

One of the best ways for a small business to dip your toes into social media is by creating a Facebook page for your business. In this article, I’ll show you some of the best tips for creating a Facebook page that will get you noticed.

First, you’ll need a personal Facebook page. (You cannot have a business page without a personal page.) To create your business page, go to

Tip #1 Choose a Category

Facebook categorizes businesses into general groupings. There are currently 6 categories to choose from:

  • Local Business or Place
  • Company, Organization, or Institution
  • Brand or Product
  • Artist, Band, or Public Figure,
  • Entertainment
  • Cause or Community

You’ll likely fall into one of these categories, and you can change the category if you change your mind later. From there, a subcategory option will allow you to further detail your business.

Tip #2 choose a page name

Creating your page name is super important. For some, it’s straightforward but if you’re in doubt, here are some tips to remember:

  • Keep it short and use common sense
  • Use spaces between words (It’s not like Instagram where you may smush the words together.)
  • You can change your page name down the road, but sometimes there’s a waiting period if you’ve just changed it.
  • Editing your page name is done in the About section of your page.

#3 create a Profile Image

Using your logo or an easily identifiable image for your profile image is standard practice. Use a high quality image and size it to 180 x 180 pixels using an online tool like Mouse over the profile picture to update the image or add a new one.

#4 create a cover photo

Your cover photo takes up a lot of real estate on your page. It should tell a story without having to think too much about what your business provides. Is it food? Is it drink? Is it a brick and mortar? You get the idea. Creating a really quality on-brand cover image is important. It can also be done in Canva and downloaded then added to your Facebook business page with the Change Cover button. Then Upload Photo (you can also produce a short video if that’s something you are up to!). The image size is 851 x 315 pixels. Just make sure you don’t put any important text where it might not look right on mobile vs. desktop. Test, test, test! (Bonus tip: Add a description to these images that links to your website! Click the photo after you’ve uploaded and insert a blurb about your business, details about how to reach you, and a link to purchase or your website.)

#5 Set Up the About section

The About Section is important to your profile because it is indexed by Google. When you set up a page for the first time you are asked to create a short description of your Page and a website address. The website address is important because it can be used to easily find your page without searching, in essence like an Instagram handle. Things to watch for:

  • You can use capital letters to make it more readable. (e.g., BaumgardnerSocialMedia)
  • Sometimes your preferred web address is already taken
  • Changing it later can be a challenge

Some great examples of About Pages from my colleague Andrea Vahl here.

You’ll be a Facebook pro in time! If you get stuck and need help, contact me for a free 15 minute consultation.

Here’s to your continued success!

How to Invite Friends to Like Your Business Page

Hey guys,

Recently I helped a client increase her Facebook business page followers by Inviting her personal page friends. It’s a simple process but there are some things you can do to improve the likelihood that they will follow through and like your page.


Go to your Facebook business page.

Click Invite Friends.

How to Invite Facebook Friends to Like a Business Page

At the top of the page, customize your invite (you have character limit) so that they know it’s coming from you and that there’s no Facebook robot inviting them.

Click Select All, then remove any friends that you don’t want to get the invite by clicking the radio button.

How to Invite Friends to Like Your Facebook Business Page

Depending on your friends and if they are on Messenger much, you check the “Also send each invite in Messenger” check box to send them a simultaneous message.

Click Send Invites.

That’s it! Best of luck on your social media adventures.