You have a Facebook business page and you’ve developed a nice following of fans and now you want to see a listing of these fans. You can see a listing of these fans by following these easy steps below:
Go to your Facebook business page.
2. Click Settings at the top right on the page.
3. Click People and Other Pages.
4. Select from the drop down list, People Who Like This Page or People Who Follow This Page. People who have liked the page are automatically followers, but people who follow the page have not automatically liked the page.
And, there you have it! If you have any questions, email me at email@example.com or follow me on Facebook @baumgardnermedia for more social media tips.
You run your own business and you want it to flourish, naturally. Social media is a powerful tool to use in your marketing plan. Although it’s popular personal use gives the notion that it’s easy to use as a business tool, it’s actually important that your business is always presented professionally, on-brand, and with marketing best practices in mind. These 5 social media tips will help any business owner or social media manager present engaging, creative, on-brand content:
Know your audience: This tip may seem basic but it’s one of the most crucial tips to keep in mind when writing content or sharing content for your business. Going too far from the voice your brand has worked hard to develop, can alienate your audience. Consistency is key!
Be authentic: It’s a crowded market. Yes, your business is unique — show people who you are and what you do that is special. And, don’t just say it once, people don’t always see your post so posting on social media more than once with the same messaging is expected. Repetition is necessary!
Don’t get caught up in being perfect: While it’s true that professionalism goes a long way in business, in social media people want to know that there’s an actual human behind the business. Humans aren’t robots, so don’t get caught up in being perfect before getting into social media. You don’t have to be perfect to engage with your audience. If they love your product, they will love you online.
Tag your suppliers, retailers, friends, neighbors, local businesses in your posts: Writing a great post will get you far, but it will get you further if you tag people who may also be related to or interested in your content.
Don’t ignore the need for quality photography and/or imagery: You will need more than stock photography to run effective social media for most businesses. Simple photography hacks work well for products, food, restaurants, hotels on a newer iPhone. Using Portrait mode while photographing food, editing photos with the use of filters, cropping, and light adjustments will take you far. Additional editing and graphics can be done with a free service like Canva, adding text to an image, or even putting more than one image into a grid.
Using these social media tips you’ll be well on your way to social media success. If you need help in avoiding the pitfalls of starting up your accounts, creating graphics, auditing your presence, or just managing your content, I’d be happy to help.
Step 1 – You’ve decided that social media is a part of your marketing plan.
Step 2 – Your social media channels are selected and set up.
Step 3 – You need professional looking on-brand graphics to post on your channels.
Our done-for-you graphics services offer branded social media images to increase visibility and engagement for your brand. This is the most efficient and budget friendly way to use our social media services without the cost of full social media management.
Facebook post images
Facebook ads images
Facebook stories images
Instagram images for stories
Images are customized to your desired post topic, with branding, including your fonts, colors, logos, as provided. Get as many or as few as you need! Rates determined with consultation.
I look forward to helping your small business social media channels shine!
One of the best ways for a small business to dip your toes into social media is by creating a Facebook page for your business. In this article, I’ll show you some of the best tips for creating a Facebook page that will get you noticed.
First, you’ll need a personal Facebook page. (You cannot have a business page without a personal page.) To create your business page, go to www.facebook.com/pages/create.php.
Tip #1 Choose a Category
Facebook categorizes businesses into general groupings. There are currently 6 categories to choose from:
Local Business or Place
Company, Organization, or Institution
Brand or Product
Artist, Band, or Public Figure,
Cause or Community
You’ll likely fall into one of these categories, and you can change the category if you change your mind later. From there, a subcategory option will allow you to further detail your business.
Tip #2 choose a page name
Creating your page name is super important. For some, it’s straightforward but if you’re in doubt, here are some tips to remember:
Keep it short and use common sense
Use spaces between words (It’s not like Instagram where you may smush the words together.)
You can change your page name down the road, but sometimes there’s a waiting period if you’ve just changed it.
Editing your page name is done in the About section of your page.
#3 create a Profile Image
Using your logo or an easily identifiable image for your profile image is standard practice. Use a high quality image and size it to 180 x 180 pixels using an online tool like Canva.com. Mouse over the profile picture to update the image or add a new one.
#4 create a cover photo
Your cover photo takes up a lot of real estate on your page. It should tell a story without having to think too much about what your business provides. Is it food? Is it drink? Is it a brick and mortar? You get the idea. Creating a really quality on-brand cover image is important. It can also be done in Canva and downloaded then added to your Facebook business page with the Change Cover button. Then Upload Photo (you can also produce a short video if that’s something you are up to!). The image size is 851 x 315 pixels. Just make sure you don’t put any important text where it might not look right on mobile vs. desktop. Test, test, test! (Bonus tip: Add a description to these images that links to your website! Click the photo after you’ve uploaded and insert a blurb about your business, details about how to reach you, and a link to purchase or your website.)
#5 Set Up the About section
The About Section is important to your profile because it is indexed by Google. When you set up a page for the first time you are asked to create a short description of your Page and a website address. The website address is important because it can be used to easily find your page without searching, in essence like an Instagram handle. Things to watch for:
You can use capital letters to make it more readable. (e.g., BaumgardnerSocialMedia)
Sometimes your preferred web address is already taken
Changing it later can be a challenge
Some great examples of About Pages from my colleague Andrea Vahl here.
You’ll be a Facebook pro in time! If you get stuck and need help, contact me for a free 15 minute consultation.
Recently I helped a client increase her Facebook business page followers by Inviting her personal page friends. It’s a simple process but there are some things you can do to improve the likelihood that they will follow through and like your page.
Go to your Facebook business page.
Click Invite Friends.
At the top of the page, customize your invite (you have character limit) so that they know it’s coming from you and that there’s no Facebook robot inviting them.
Click Select All, then remove any friends that you don’t want to get the invite by clicking the radio button.
Depending on your friends and if they are on Messenger much, you check the “Also send each invite in Messenger” check box to send them a simultaneous message.
Click Send Invites.
That’s it! Best of luck on your social media adventures.